Launch of X-Tenso Moisturist by L'Oreal Paris

After the success of L’Oreal mall animations, L’Oreal comes back again with a blasting new event. The launch of their new X-Tenso!

X-Tenso moisturist is the new addition to L’Oreal roster of beauty products. The new formaldehyde-free x-tenso is new nutri-cationic innovation, with which hair can be both straightened and nourished from lengths to ends. 

In Pakistan, where there is high level of humidity, it becomes too difficult to keep the hair straight frizz-free. x-tenso moisturist's revolutionary nutri-cationic technology protects straightened or relaxed fibers from Pakistan’s extreme humidity. comparative studies on sensitive hair, performed after 8 and 24 hours in very humid conditions, show that fibers processed with x-tenso moisturist gain much less volume and remain virtually without frizz over time. L’Oreal professional gives beautiful straight hair, you can see the result in one wash, safe from Pakistan’s humidity, for all types of hair.

At the event was present makeup expert Nabila, Peng Qureshi. Ruhana Iqbal, Nighat Misbah of Depilex Karachi, Angie Marshall, Neelo, Rukaiya Adamjee, Yasmin, Sehar, Asma Zaidi, Rosy Patel, Sana Munaiza Zulfiqar, Sakina Khaleel-ur-Rehman, Shela Poonja, Shehnaz Abjani, Tazeen, Zarka, Lubna, Rizwana Khan and x-tenso moisturist models Sohana, Sohai & Zarmeena and esteemed members of the media.

Speaking at the launch, business unit manager L’Oreal professional products division, Sadia Shah said: “with xtenso moisturist, women finally have control over their own hair! They can choose from three different looks- based on the level of straightening they desire. x-tenso moisturist is a true revolution custom- made for Pakistan with our extremely humid climate. Not only does it nourish hair while straightening even in our extremely humid climate, it also offers a safe straightening solution to our market”.